Porsche Museum

The architecture competition for the Porsche Museum was informed by the previously developed museum concept. The exhibition design reflects the company’s principle of intelligent performance. Designed as a highly flexible »rolling museum« the exhibits of the vast collection of the Porsche AG are ready for use on the street at any time. The museum is characterized by a lucid structure that answers precisely to the building’s architecture. Simplicity and a clear and quickly comprehensible guiding system are the focus of the museum concept.

Mission
Content development, preparation of the architecture competition, museum concept, exhibition design, media concept, visual communication

Client
Porsche AG

Year
2005 – 2009

Area
5,600 sqm