Canal Plus Pop-Up Display

Paris, France
Photo © Ranadeva Singh
Photo © Ranadeva Singh
Photo © Ranadeva Singh
Photo © Ranadeva Singh
Photo © Ranadeva Singh
Architects
STUDIOFORMA
Location
Paris, France
Year
2015
Cost
Undisclosed
Stories
Undisclosed

CANAL+ is a French premium cable television channel owned by Vivendi. The channel broadcasts several kinds of programming, mostly encrypted. Viewers who wish to watch the channel's more popular programming like new-release movies and live sport must subscribe to the service.

In Spring 2015 STUDIOFORMA has created a Pop-Up Point of Sale concept for CANAL+.

Inspired by CANAL+ distinctive logo, the iconic “+” has been transformed into a cubic installation with integrated tv-screens. The pop-up station clearly depicts the recognizable brand identity of CANAL+ and displays beside design aspects, the functionality of a modern Point-of-Sale counter. Being accessible from all directions emphasizes the desired inviting and eye-catching message to visitors and passers-by.

The pop-up store will temporarily be displayed in all major shopping malls in France.

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