Canal Plus Pop-Up Display
CANAL+ is a French premium cable television channel owned by Vivendi. The channel broadcasts several kinds of programming, mostly encrypted. Viewers who wish to watch the channel's more popular programming like new-release movies and live sport must subscribe to the service.
In Spring 2015 STUDIOFORMA has created a Pop-Up Point of Sale concept for CANAL+.
Inspired by CANAL+ distinctive logo, the iconic “+” has been transformed into a cubic installation with integrated tv-screens. The pop-up station clearly depicts the recognizable brand identity of CANAL+ and displays beside design aspects, the functionality of a modern Point-of-Sale counter. Being accessible from all directions emphasizes the desired inviting and eye-catching message to visitors and passers-by.
The pop-up store will temporarily be displayed in all major shopping malls in France.