Golden Ribbon

Graz
Golden Ribbon
Photo © Paul Ott
Golden Ribbon
Photo © Paul Ott
Golden Ribbon
Photo © Paul Ott
Golden Ribbon
Photo © Paul Ott
Golden Ribbon
Photo © Paul Ott
Golden Ribbon
Photo © Paul Ott
Golden Ribbon
Photo © Paul Ott
Golden Ribbon
Photo © Paul Ott
Golden Ribbon - Floor Plan
Drawing © INNOCAD architecture
Golden Ribbon - Concept
Drawing © INNOCAD architecture
Architects
INNOCAD
Location
Graz
Year
2018
Stories
1-5 Stories

The redesign focuses on returning the space to its architectural roots, while implementing reductive contemporary additions in harmonious dialogue with the original structure. Located within a four-winged building constructed in the first half of the 16th century, the store boasts authentic arches native to the Renaissance. A cleansing of unnecessary building elements was executed first, including a unique ceiling treatment of cross vaults inspired by the building’s original materiality. Stone columns and existing windows were uncovered from past construction layers, instantly illuminating the space. The layout was then conceived as three main show spaces and a diagonal axis connecting them. The lack of separation between spaces encourages fluidity and a self-driven exploring experience. However, the most relevant implementation to the historic space is the golden ribbon that runs along the walls of the rooms. Almost everything new to the store exists along this strip of mounted golden mirrors, which rise from the ground to just below head-level. The clear spatial division between contemporary mirror “implants” and historic structure creates the impression of a dome-like floating ceiling that relates homogenously to the floor. At the same time, there is a balance between public space and private chambers in a functional and emotional way.

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