Mercedes-Benz Interschutz 2015

Hanover, Germany
Interior Designers
BRAUNWAGNER
Location
Hanover, Germany
Year
2015

BRAUNWAGNER created and designed the entire MAN-appearance at the IAA Commercial Vehicles 2014 from September 25th to October 2nd in Hannover/Germany. At the leading trade fair for mobility, transportation and logistics MAN represented the full diversity of MAN Truck & Bus models on an area of some of 9.500 m². It was about the second largest stand of the exhibition. „Discover“ has been the leading idea of the MAN presentation and was translated into the architectural and communicational concept. The view out of the driver’s cab towards the horizon engraved the world of imagery. The red line of the corporate design connected emotional and formal horizons. This level of perception has been translated into a corresponding key visual used as holistic design principle for all relevant measures.

To discover the product world emotionally strong image building installations generated an individual context. The visitor became part of the MAN-world, integrated functions invited to interact with the product. Meeting points with integrated lounges increased the dwelling quality at the booth. A multidimensional show brought the new D38 motor generation to life for the audience. The analogy of the design language created a consistent brand perception. The multimedial designation including the overall design concept created an evoking emotional visitor experience.

Client
Mercedes-Benz

Size
2.470 sqm

Photography
BRAUNWAGNER

Related Projects

  • Promenade Favorita, Lugano TI
    mavo gmbh
  • Garten Höhenweg St.Gallen
    mavo gmbh
  • Sagiareal, Greppen LU
    mavo gmbh
  • Progressive cleanroom expansion
    Lindner Group
  • Büro Allmendstrasse
    BFB Architekten AG

Magazine

Other Projects by BRAUNWAGNER

Volkswagen Golf GTI Treffen 2011
Reifnitz am Wörthersee
Bugatti exhibition system Auto China 2011-2013
Shanghai, Beijing, China
Xella Bau Munich 2013
Munich, Germany
ebm papst Chillventa 2018
Nuremberg, Germany
Bugatti Geneva Motorshow 2019
Geneva, Switzerland