Red Bull Media House
- Veech x Veech Architects
In turning two shell buildings into office space for the newly established Red Bull Media House - a multi-platform media company with a focus on sports, culture and lifestyle - Veech x Veech translated the brand into three-dimensional form and designed custom-made furniture with integrated media equipment.
Veech x Veech delivered more than 2000sqm of workspace with custom-made furniture for this young, innovation-driven workforce, including open-plan offices, edit rooms, meeting rooms and a multifunctional foyer. Alongside the functional and technical requirements, the design goal was to translate the aerodynamic design world of Red Bull racing into a sleek and formal design language that embedded media technologies.
The pared-back aesthetic provides a highly original space in which the emphasis is placed not on the architectural treatment of walls, floor and ceiling but on the work surfaces and functional requirements of the equipment. At the design’s core is the entrance, featuring a curved semi-translucent glass wall with integrated media screens, as well as a bespoke 16m object made from LG Hi-Macs, which has multiple functions, ranging from a reception desk to a work station bar to a conference table. The same material was employed throughout the scheme to create 38 furniture pieces for the two upper floors, as well as ancillary conference spaces downstairs. Each table features integrated media equipment.